Amman – The spokesperson for the Jordan Society of Travel and Tourism Agents, Bilal Rubin, stated that the launch of the Society’s new visual identity marks a pivotal milestone in its journey and reflects its commitment to a new phase centered on innovation, digital transformation, and leadership in advancing services for the tourism and travel sector.

In a press statement issued today, Rubin said that the new identity goes beyond updating the logo or visual appearance; it embodies a comprehensive strategic vision focused on the future through digitalization, automation, and the adoption of artificial intelligence technologies, in line with global developments and aimed at enhancing the competitiveness of Jordan’s tourism and travel industry.

He added that this step aligns with the directives and vision of His Majesty King Abdullah II, which emphasize accelerating digital transformation and building modern, innovative institutions capable of delivering smart services that contribute to the advancement of the sector and support the national economy.

Rubin noted that the Society is implementing an integrated development plan that will include the launch of advanced digital projects and platforms, the strengthening of partnerships with local and international stakeholders, and the adoption of the latest technological solutions, further reinforcing Jordan’s position as a leading tourism destination and a regional hub for the tourism and travel industry.

He concluded by emphasizing that the new visual identity signals the beginning of a new era of institutional excellence driven by progress, innovation, and distinction, with positive impacts on the tourism and travel sector and a stronger presence for Jordan on the global tourism map.